I'm continually searching for ideas and articles that can help Atelier members improve their business.
This article hits the core of the first step for any emerging artist serious about building their business. I've added my insights into this topic with a video overview of the article.
The article was published in www.artrepreneur (https://artrepreneur.com/journal/artist-branding/).
Here are some excerpts from the article
In this digitally-infused era where traditional art galleries are no longer the only platform for artists, constructing a compelling online presence is vital to being a successful artist.
Artist branding goes a step further by including your artistic voice, vision, and style. It’s the essence of who you are as an artist, including the themes you explore, your preferred mediums, and the aesthetic that characterizes your work. A well-defined artist brand can help you attract the right audience, gain recognition, and build a successful career in the art world.
Your artist statement is at the heart of your online profile. It gives viewers insight into your creative process, the inspiration behind your work, and what you hope to communicate through your art. It’s your story distilled into a few potent paragraphs. Your statement is more than a description of your work; it’s an opportunity to connect with your audience emotionally.
Your Artistic Voice Should be Authentic and Personal
Your voice is the underlying thread that ties together all of your creative endeavors into a cohesive whole, making them distinctly recognizable as your own. It cannot be forced or hurried but evolves through constant creation, exploration, introspection, and experimentation.
The unique thing about your voice as an artist is that it can’t be replicated because it comes from your life experiences, inspirations, techniques, and passions. This is the ‘X-factor’ that will make your audience feel connected with you and your work.
Harnessing the Power of Social Proof in Your Artistic Branding
Social proof plays a crucial role in amplifying artist branding strategies. It is an influential and highly persuasive form of validation that artists can leverage to enhance their reputation and build trust among potential art buyers.
What exactly is social proof? This psychological phenomenon, rooted in our inherent desire to conform to societal norms, refers to people’s tendency to perceive actions as more correct or desirable when they observe others doing them. In the context of artist branding, social proof can translate into various forms, each contributing to a more powerful brand image.
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